NENI Hummus and Middle Eastern Food

NENI is a family-run culinary brand and restaurant chain founded by Haya Molcho and her four sons. The name NENI is an acronym of the sons' names: Nadiv, Elior, Nuriel, and Ilan. Originating from Vienna, Austria, the brand is deeply rooted in Israeli and Middle Eastern cuisine, emphasizing the 'Balagan' lifestyle—a sympathetic chaos that reflects in their vibrant and artisanal food products.

While the brand started in the restaurant sector, it expanded significantly into retail through partnerships, particularly in the DACH region (Germany, Austria, Switzerland). The retail products, such as their famous hummus and baba ganoush, are often produced in regional facilities to ensure freshness, primarily within Austria and Germany. The brand maintains a high level of family involvement in product development and branding.

Ownership of the NENI brand is shared between the Molcho family and strategic partners. In the hospitality sector, NENI has a long-standing partnership with the 25hours Hotels group, which is now part of the Ennismore joint venture. However, the retail food brand remains largely under the direction of the founding family and their specific licensing partners.