Plusvita sliced bread

Plusvita is one of the most traditional bread brands in Brazil, originally established in Rio de Janeiro. In 2001, the brand was acquired by Grupo Bimbo, a global leader in the baking industry, as part of their expansion into the South American market.

The product is manufactured locally in multiple facilities across Brazil, ensuring freshness for the domestic market. While the brand has deep Brazilian roots, its current strategy and professional management are overseen by its Mexican parent company, focusing on health-conscious and traditional bakery products.