First Price Multi-Fruit Juice

First Price is a popular private label brand found across Scandinavia, known for offering value-for-money products. In Denmark, the brand is managed by Dagrofa. The multi-fruit juice is typically produced using fruit concentrates sourced from various global locations to maintain a competitive price point, with packaging often occurring in Europe to serve the Nordic market.

The brand's origin sits within the Nordic discount retail sector, specifically developed to compete with established national brands. It is currently owned and controlled by Dagrofa in Denmark, which oversees its distribution in chains like MENY, Spar, and Min Købmand. The ultimate owner is the Danish retail group Dagrofa, headquartered in Ringsted, Denmark.