Old Spice deodorant and grooming products

Old Spice is an iconic grooming brand with a heritage dating back to 1937 when it was launched by William Lightfoot Schultz through the Shulton company. Originally, the brand actually debuted with a fragrance for women, but the men's line, released shortly after, became the brand's cornerstone. It is famous for its distinctive buoy-shaped bottles and nautical branding themes.

Today, the brand is owned by the American multinational consumer goods corporation Procter & Gamble (P&G), which acquired the brand from Shulton in 1990. Under P&G's stewardship, Old Spice has undergone a significant transformation from a traditional legacy brand to a modern market leader known for its viral marketing campaigns and diverse scent profiles.

Manufacturing of Old Spice products occurs globally to meet regional demand, with major production facilities located in the United States and Mexico, among other international sites operated by Procter & Gamble's supply chain network.