Choceur chocolate

Choceur is a premium private-label chocolate brand primarily associated with the international discount supermarket chain ALDI. While often marketed with a strong Belgian or German aesthetic, the brand’s production is distributed across several European countries known for high-quality chocolate craftsmanship, including Germany, Belgium, and Austria. The brand has gained a cult following in markets like the United States and the United Kingdom because its products adhere to European chocolate standards, which typically require higher cocoa butter and milk solid content compared to mainstream American candy bars.

Ownership of the Choceur brand resides with the ALDI Group (ALDI Süd and ALDI Nord). Unlike traditional brands that own their own factories, Choceur is a house brand, meaning ALDI contracts various high-end European manufacturers to produce the chocolate to their specific recipes. Key partners often cited in manufacturing include August Storck KG (for certain lines) and Astor Chocolate (for specific specialty bars). Recently, the brand has focused on ethical sourcing through the 'Choco Changer' initiative, partnering with Tony’s Open Chain to ensure 100% responsibly sourced cocoa beans and fair labor practices.