Woolite Laundry Detergent

Woolite is a globally recognized brand specializing in liquid laundry detergents designed for delicate fabrics. The brand was originally created to provide a safe cleaning solution that prevents shrinking, stretching, or fading of woolen clothes. Today, its product line has expanded to include various formulations for dark colors, everyday wear, and specialized fabric care.

The brand has changed ownership several times over the decades but is now part of the Reckitt Benckiser portfolio. While it was founded in the United States, Woolite products are currently manufactured in various facilities worldwide to serve their respective regional markets. The brand remains a leader in the delicate-care laundry segment, competing globally under the stewardship of its British parent company.