Crownfield Crunchy Muesli Raisins & Hazelnuts

Crownfield is a well-known private label brand primarily associated with Lidl, the international discount supermarket chain. This specific product, Crunchy Muesli Raisins & Hazelnuts, is designed as a high-fiber breakfast cereal alternative. The brand was created by Lidl to provide a cost-effective alternative to major cereal names while maintaining strict nutritional standards like the Nutri-Score rating shown on the packaging.

While the brand is under the umbrella of a German corporation, production is decentralized. Manufacturing typically takes place in multiple locations across Europe to serve local markets efficiently. Depending on the specific distribution region such as the Netherlands or Germany, the cereals may be produced by various contract manufacturers specialized in grain processing and baking. The ultimate ownership lies with the Schwarz Group, which manages the brand globally through its extensive retail network.