Caresse tissues

Caresse is a private label brand under the 'Marque Repère' banner, which belongs to E.Leclerc, one of the leading supermarket chains in France. These specific tissues are marketed emphasizing softness and strength, featuring an EU Ecolabel certification that indicates a reduced environmental impact throughout their lifecycle.

As a store brand, Caresse products are manufactured through contracts with various paper mills across Europe, though a significant portion of the production for the French market is concentrated within France to optimize logistics and support local industry. The brand is strictly managed by the E.Leclerc cooperative, ensuring that the ultimate ownership and strategic direction remain within the French retail group.