CamelBak THRIVE Flip Straw Insulated Tumbler

CamelBak is a globally recognized brand synonymous with hydration innovation. Founded in 1989 by Michael Eidson, the brand started with a clever DIY solution involving an IV bag and a tube during a bicycle race. Today, the THRIVE series represents their modern approach to insulated beverage containers, featuring leak-proof lids and high-performance temperature retention.

The brand has undergone several ownership changes in its history, reflecting its growth from a niche athletic gear provider to a mainstream lifestyle household name. It is currently a key asset within the portfolio of Vista Outdoor, an American global designer and manufacturer of outdoor sports and recreation products. While the brand management and engineering remain headquartered in California, the physical manufacturing of the stainless steel tumblers is largely centralized in specialized facilities in China to ensure scale and cost-efficiency.