Pooch and Mutt dog food and treats

Pooch and Mutt is a renowned British pet food brand founded in 2007 by Guy Blaskey. The brand was established with the vision of providing high-quality, natural food and treats that focus on the mental and physical health of dogs, often incorporating functional ingredients like chamomile, probiotics, and L-carnitine. Their product range covers everything from grain-free dry kibble and wet food to specific health-focused treat ranges.

While the brand maintains its British heritage and identity, it underwent a significant change in ownership recently. In 2024, the brand became part of the Voff Premium Pet Food group. Despite this acquisition, many of their products continue to be formulated and produced within the United Kingdom to maintain their high standards of quality and flavor that customers have come to expect.

The ultimate ownership now lies with Voff Premium Pet Food, a leading European player in the premium natural pet food segment. Headquartered in Sweden, Voff is backed by private equity investment, specifically from Axcel. This corporate structure provides Pooch and Mutt with the resources to expand its presence across Europe while maintaining its commitment to natural, health-led canine nutrition.