Made O'Meter
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Sandstrøm is a private label brand primarily known in the Nordic and British markets. Although the name has a Scandinavian aesthetic, the brand was developed as a house brand for major electronics retailers.
Manufacturing for Sandstrøm products is typically outsourced to original equipment manufacturers (OEMs) in China. This allows for competitive pricing while maintaining European quality standards and design sensibilities.
The brand is owned by the retail giant Currys plc (formerly Dixons Carphone), headquartered in London. It is sold exclusively through their network of stores, including Elgiganten in Denmark, Norway, and Sweden, and Currys in the United Kingdom and Ireland.
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