Xero Shoes

Xero Shoes is a lifestyle and performance brand focused on minimalist footwear, designed to promote natural movement. The brand was founded in 2009 by Steven Sashen and Lena Phoenix in Boulder, Colorado, USA, originally gaining traction after an appearance on the television show Shark Tank. The shoes are characterized by their thin, flexible soles and wide toe boxes, adhering to the 'barefoot' philosophy.

While the brand maintains its headquarters and design operations in the United States, manufacturing is primarily carried out in China under strict quality control measures. This allows the company to produce specialized patented materials like the FeelTrue rubber soles efficiently for global distribution.

Today, the brand remains privately held by its original founders through their company, Feel the World, Inc. It has grown from a DIY sandal kit business into a comprehensive footwear brand that offers everything from running shoes and hiking boots to casual everyday footwear, maintaining a strong commitment to the minimalist footwear movement.