Gevalia Extra Mörkrost Kraft Coffee

Gevalia is a prominent coffee brand with deep Swedish roots, established in 1853 in Gävle, Sweden, by Victor Theodor Engwall. For over a century, the Engwall family operated the business until it was sold to General Foods in 1971. Today, Gevalia is a household name in Scandinavia and North America, known for its traditional Swedish roasting techniques.

Following a series of corporate mergers and acquisitions, the brand is currently owned by JDE Peet's, a global leader in the coffee and tea industry headquartered in the Netherlands. While Gevalia's North American rights are managed by Kraft Heinz, the core brand identity remains tied to its Swedish heritage. Most products sold in Europe, like the Extra Mörkrost shown, are manufactured at the brand's historic roasting facility in Gävle, Sweden, ensuring the preservation of its original flavor profile.