Nakd Raw Fruit & Nut Bar

Nakd is a prominent brand specializing in wholefood snack bars, established on the principle of using raw, unprocessed ingredients. The brand gained popularity for its cold-pressed bars that contain no added sugars or syrups, catering to the health-conscious consumer market.

Originally founded in the United Kingdom by Natural Balance Foods, the brand revolutionized the healthy snacking category. In 2015, a significant stake was acquired by the Belgian company Lotus Bakeries, which eventually took full ownership. While the brand has its roots and primary manufacturing in the UK, its distribution has expanded globally under the management of its parent company, ensuring its presence in various international markets including the Netherlands.