Crankbrothers mountain bike pedals and accessories

Crankbrothers is a globally recognized brand in the mountain biking industry, famous for its innovative pedal designs like the Eggbeater. The brand was founded in 1997 in a garage in Laguna Beach, California, by Carl Winefordner and Frank Hermansen. Known for a design philosophy that prioritizes aesthetics and functionality, the company has grown from a niche boutique label into a market leader.

While the brand maintains its headquarters and design studio in Southern California, manufacturing is primarily outsourced to high-end bicycle component facilities in Taiwan to leverage specialized engineering and carbon-fiber expertise. Ownership has changed hands over the years to support global scaling, moving from its founders to larger sporting goods conglomerates.

Today, Crankbrothers operates as a premium brand under the Selle Royal Group. This ownership provides the company with extensive logistical and distribution networks across Europe and North America, ensuring that while the creative soul remains in the California surf and dirt, the brand has the industrial backing of an international cycling powerhouse.