H&M Fashion and Home Decor

H&M (Hennes & Mauritz) is a global fashion giant originating from Sweden. Founded by Erling Persson in 1947, the brand initially focused on women's clothing under the name 'Hennes.' After acquiring the hunting and fishing apparel brand Mauritz Widforss in 1968, the name was changed to Hennes & Mauritz, eventually becoming the household name H&M. The brand is known for its 'fast fashion' business model, providing affordable and trendy clothing for men, women, teenagers, and children.

H&M does not own any factories itself; instead, it works with around 600 independent suppliers across the globe. While its design and corporate strategy are led from Sweden, manufacturing primarily takes place in Asia and Europe, with major hubs in China, Bangladesh, India, and Turkey. This global supply chain allows the brand to maintain high turnover and rapid response to fashion trends.

Today, H&M is the flagship brand of the H & M Hennes & Mauritz AB group, which is publicly traded on the Nasdaq Stockholm. The founding Persson family remains the largest shareholder, maintaining significant control over the company's direction. The group has expanded to include several other distinct brands like COS, Monki, Weekday, and & Other Stories, cementing its position as one of the largest fashion retailers in the world.