Kérastase Genesis Fondant Renforçateur

Kérastase is a world-renowned luxury hair care brand that has its roots in Paris, France. Established in 1964 by scientists at L'Oréal Advanced Research, the brand was created to provide a more professional, diagnosis-led approach to hair treatments in salons. It has since become the gold standard for high-end hair care, known for its technologically advanced formulas and personalized care rituals.

The Genesis range, specifically the Fondant Renforçateur, is a dual-action fortifying treatment designed to address hair fall due to breakage. While the brand is quintessentially French in identity and heritage, its high-volume manufacturing is primarily centralized in L'Oréal's specialized factories, specifically the 'Productos Cosméticos' facility in Burgos, Spain, which serves as a global hub for Kérastase production. Today, the brand remains a flagship of the L'Oréal Luxe division, benefiting from the global distribution and R&D infrastructure of its parent company.