Made O'Meter
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Zeta is a prominent brand within the Swedish food sector, specializing in Mediterranean products. Founded in 1971 by Italian immigrant Fernando Di Luca, the brand was created to introduce authentic Italian flavors, such as high-quality olive oils and pasta, to the Nordic market.
Today, Zeta is the flagship brand of the Di Luca & Di Luca group. While the company is headquartered in Stockholm, Sweden, the manufacturing and sourcing of its products take place primarily in Mediterranean countries, most notably Italy, Spain, and Greece, to ensure authenticity and quality. Despite its strong Swedish business ties, the brand remains family-operated and dedicated to its Mediterranean heritage.
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