Hero B’tween Cereal Bars

Hero B’tween is a popular line of cereal bars designed for on-the-go snacking. The product shown, featuring coconut and chocolate, is part of a broader portfolio of energy and muesli bars marketed primarily in Europe.

The brand originated in Switzerland under the Hero Group, a company with a long history in food preservation and healthy snacks. Today, while the brand maintains its Swiss heritage and high quality standards, the cereal bars are primarily manufactured in Germany at specialized facilities within the Hero Group's supply chain.

Hero Group remains a privately held international food company, headquartered in Lenzburg, Switzerland. It focuses on several core categories, including Baby & Toddler Food, Natural Spreads, and Healthy Snacks, ensuring the B’tween brand aligns with global trends toward nutritious, convenient food options. In the Netherlands and other local markets, the brand is managed directly by Hero's regional subsidiaries.