Altex Consumer Electronics and Appliances

Altex is Romania's leading retailer of consumer electronics, home appliances, IT&C products, and multimedia. Founded in the early 1990s in Piatra Neamț, the company has grown from a local TV importer into a national powerhouse with a vast network of physical stores and a robust e-commerce platform.

As a retailer and distributor, Altex sources its inventory from global manufacturers. Their catalog includes electronics manufactured in China, Vietnam, and South Korea, as well as domestic appliances produced within Europe. Additionally, Altex owns several private label brands, such as Myria and Vortex, which are typically manufactured on an OEM basis in Asian and European factories.

Throughout its history, Altex has remained under the ownership of its Romanian founder. This stability has allowed the company to weather economic shifts and maintain its position as a market leader against international competitors. The brand is synonymous with the modern retail landscape in Romania, focusing on accessibility and technological advancement.