Martini Rosso & Fiero

Martini is an iconic brand of Italian vermouth and sparkling wine, originally established in 1863 in Pessione, Italy. The brand was founded by Alessandro Martini, Luigi Rossi, and Teofilo Sola, operating under the name Martini, Sola & Cia until 1879 when it became Martini & Rossi.

Today, the brand is part of the Bacardi Limited portfolio, the largest privately held, family-owned spirits company in the world. While ownership moved to Bacardi in the early 1990s, production remains deeply rooted in Italy, specifically in the Pessione region where the secret botanical recipes continue to be used. The products shown, including the classic Rosso and the citrus-forward Fiero, represent the brand's long-standing heritage in the Italian aperitivo culture.