Izzy Kitchen Appliances

Izzy is a prominent Greek brand that has become a household name specializing in small electrical kitchen appliances and cookware. Founded originally to serve the Greek market, the brand focuses on combining contemporary design with practical functionality for the modern home. Its product portfolio spans from coffee machines and kettles to advanced air fryers and food processors.

While the brand maintains its Greek identity and design headquarters in Athens, manufacturing is largely outsourced to specialized production facilities in China to ensure competitive pricing and technological integration. This production model is typical for European small appliance brands that oversee quality control and design locally while utilizing global supply chains for assembly.

Since 2002, Izzy has been owned by Benrubi S.A., a historic Greek company with over a century of experience in the houseware industry. Under Benrubi's management, Izzy has expanded its market share significantly, positioning itself as a reliable alternative to major global electronics conglomerates by focusing on the specific needs and aesthetic preferences of Mediterranean and European consumers.