Klar Tøyvask

Klar is a Norwegian sustainable home care brand that focuses on eco-friendly ingredients and packaging. The product shown is a laundry detergent (Tøyvask) packaged in a cardboard carton, a move designed to reduce plastic waste compared to traditional detergent bottles.

The brand was developed with a focus on Scandinavian environmental standards, ensuring the products are vegan and dermatologically tested. While the brand is Norwegian in identity and concept, the liquid manufacturing is primarily carried out in Denmark to serve the Nordic market efficiently, utilizing specialized facilities for eco-labeled cleaning solutions. It is currently part of the Orkla Group's extensive portfolio of household consumer brands.