Izzy sparkling juice beverage

Izzy (stylized as IZZE) is a prominent brand of sparkling juice beverages originally founded in 2002. The brand was created by Todd Woloson and Greg Stroh in Boulder, Colorado, with the goal of providing a natural, juice-based alternative to traditional sodas. The product is known for its minimalist packaging and its composition of 70% fruit juice and sparkling water with no added sugar or preservatives.

After achieving significant growth in the niche and premium beverage markets, the brand was acquired by PepsiCo in 2006. Today, Izzy is a key part of PepsiCo's 'Global Beverage' portfolio, catering to consumers looking for healthier, non-GMO drink options. The manufacturing is primarily concentrated in the United States to serve North American retail channels.

As of 2024 and beyond, the brand remains under the ultimate ownership of PepsiCo, Inc. The brand continues to benefit from PepsiCo's massive global distribution network, allowing it to maintain a strong presence in grocery stores, convenience stores, and online marketplaces globally.