Izze Sparkling Juice

Brand History and Evolution

Izze was founded in 2002 by Todd Woloson and Greg Stroh in Boulder, Colorado. The brand was established with a clear mission: to create a healthy, all-natural carbonated beverage that combined pure fruit juice with sparkling water, avoiding the use of caffeine, artificial flavors, and refined sugars. The brand quickly gained popularity in the premium beverage market for its minimalist aesthetic and refreshing taste profiles.

Ownership and Acquisition

In 2006, the brand's trajectory shifted significantly when it was acquired by PepsiCo, one of the world's largest food and beverage corporations. This acquisition allowed Izze to benefit from PepsiCo’s vast distribution network and marketing resources. As of 2025, Izze remains a subsidiary of PepsiCo, specifically operating as part of their global snacks and beverages portfolio.

Manufacturing and Global Reach

While the brand originated in the United States, its manufacturing processes are integrated into PepsiCo's widespread industrial infrastructure. While the core production remains focused in North America to serve its primary market, the product is packaged and distributed through various regional bottling facilities. The brand maintains its commitment to using a blend of 70% fruit juice and sparkling water, positioning itself as a lighter alternative to traditional sodas.