Opiuo nail lacquer

OPI, originally known as Odontorium Products Inc., is a globally recognized professional nail care brand. Founded in 1981 by George Schaeffer, the brand initially began as a dental supply company before pivoting to the beauty industry with its iconic nail lacquers. OPI became famous for its witty shade names, high-quality pigment formula, and the patented ProWide brush, establishing itself as a staple in salons worldwide.

In 2010, the brand was acquired by Coty Inc., a multinational beauty company. Under Coty's ownership, OPI has expanded its reach into retail markets while maintaining its professional-grade standards. The products are primarily manufactured in the United States, specifically at facilities in North Hollywood and larger Coty distribution centers, ensuring consistent quality control for international markets.

Today, OPI remains a flagship brand in Coty's Consumer Beauty division. It continues to lead the industry in innovation, frequently collaborating with celebrities and entertainment franchises to launch seasonal collections that define global color trends in the manicure and pedicure sector.