Made O'Meter
Discover where a brand or product originates
Vademecum is one of Scandinavia's oldest and most established oral care brands, with its classic concentrated mouthwash being a household staple for over 100 years. Originally developed at North Mill in Sweden in 1897, the brand became famous for its herbal-based formula designed to provide fresh breath and oral hygiene.
Over the decades, the brand's ownership has transitioned through several major corporate entities. For many years, it was a prominent part of the Henkel portfolio. Currently, the brand is managed under the umbrella of Unilever following various regional acquisitions and brand management shifts. While it has historical roots in Sweden and remains highly popular in Norway and Sweden, manufacturing and distribution are handled through the global supply chain networks of its parent company, ensuring its presence across Nordic markets.
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