eMAG Marketplace

eMAG is a leading e-commerce platform in Central and Eastern Europe, originally established in Romania. Since its founding in 2001, it has transformed from an online computer and electronics retailer into a massive marketplace ecosystem. The brand has expanded its footprint significantly, operating major platforms in Romania, Bulgaria, and Hungary.

Today, eMAG is a multinational entity with a complex ownership structure. While it remains deeply rooted in the Romanian market, the majority ownership is held by Naspers, a South African global internet and entertainment group, through its international internet assets division, Prosus. This partnership has allowed eMAG to integrate advanced logistics, cross-border fulfillment services, and a diverse range of products from thousands of third-party sellers across the region.