Equilibra Aloe Whitening Toothpaste

Equilibra is a prominent Italian brand specializing in natural personal care and wellness products. Founded in 1987 in Turin, Italy, by Franco Bianco, the brand built its reputation on leveraging natural active ingredients like Aloe Vera for health and beauty applications.

In 2018, the global consumer goods giant Unilever acquired a majority stake (75%) in Equilibra. While the brand is now part of Unilever’s extensive international portfolio, it maintains its strong Italian identity. The production for many of its core hygiene and cosmetic lines, including this Aloe Vera toothpaste, primarily continues to take place in Italy to ensure quality standards and maintain the brand's heritage.