MONDAY Haircare Smooth Shampoo

MONDAY Haircare is a modern beauty brand that gained rapid global popularity through its minimalist aesthetic and focus on 'at-home luxury' hair care. The brand was founded in New Zealand with the goal of making high-quality, salon-grade formulations accessible and affordable for the mass market.

While the brand maintains its creative and strategic roots in New Zealand, its mass production is primarily handled in China to support its extensive global distribution network across major retailers in North America, Europe, and Oceania. The brand is known for its commitment to being cruelty-free and using recyclable packaging.

The brand is owned by ZURU Edge, the consumer goods division of the ZURU group, which is a massive international toy and consumer products company. This infrastructure has allowed MONDAY to scale quickly into one of the most recognizable hair care brands on social media platforms like TikTok and Instagram.