Clue Period & Cycle Tracker

Clue is a leading digital health application categorized within the 'Femtech' sector, specifically designed for tracking menstrual cycles, ovulation, and reproductive health. Based in Berlin, the app uses data science to provide users with insights into their unique hormonal cycles, moving away from pink aesthetics to offer a more scientific and gender-neutral user interface.

The brand was founded with the mission to empower women and people with cycles by providing them with accurate information about their bodies. As a digital product, its 'manufacturing' consists of software development and data processing handled by a dedicated team of developers, scientists, and health experts in Germany. The brand has remained largely independent through venture capital funding, maintaining a strong focus on European data privacy standards (GDPR).