Nur Nur Natur Organic Salami

Nur Nur Natur is an exclusive premium organic private label brand introduced by the German discount retailer Aldi Süd. Launched in 2023, the brand focuses on high-quality ingredients with minimal processing and strict organic standards, often exceeding the basic EU organic certification requirements.

The products under this label are primarily produced in Germany by specialized regional partners and artisanal producers to ensure quality and sustainability. As a private label, the brand's ultimate ownership lies with Aldi Süd, a major global supermarket chain headquartered in Mülheim an der Ruhr, Germany. The brand is part of Aldi Süd's strategy to expand its sustainable and organic product range in the DACH region.