Made O'Meter
Discover where a brand or product originates
Profi is a well-established Polish food brand specializing in long-life meat and plant-based spreads, soups, and ready meals. Founded in 1993, the brand became a household name in Poland, particularly known for its canned and foil-pouched pâtés which are staples in the Polish market due to their convenience and variety.
The brand's production is centered in the Greater Poland (Wielkopolska) region, maintaining high manufacturing standards that comply with European food safety regulations. Over the years, Profi has expanded its portfolio to include vegan and poultry-based options, reflecting modern dietary shifts while maintaining its traditional flavors.
Historically belonging to the Profi S.A. company, the brand saw a major shift in ownership when it was acquired by the MidEuropa investment firm and subsequently integrated into the PELION and food-related growth strategies. Today, it remains a dominant force in the Polish FMCG sector, focusing on retail distribution across Central and Eastern Europe.
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