VELO Tropical Mango nicotine pouches

VELO is a prominent brand of tobacco-free nicotine pouches that offers a smokeless alternative to traditional tobacco products. The brand's history is rooted in Scandinavia, particularly Sweden, where it was originally developed under names such as Epok and Lyft before being rebranded globally as VELO to create a unified identity. It is popular for its discreet use and varied flavor profiles, such as the Tropical Mango variant shown.

The brand is owned and manufactured by British American Tobacco (BAT), one of the world's largest tobacco companies. While the brand has its design and heritage origins in Sweden, production is global to serve different markets. Manufacturing typically occurs in specialized facilities located in Sweden, Hungary, or Pakistan, depending on the specific regional distribution and supply chain requirements. As a flagship brand for BAT's 'New Categories' portfolio, VELO represents the company's shift toward non-combustible nicotine delivery systems.