Grand'Italia Spaghetti Volkoren

Grand'Italia is a brand specifically created to bring authentic Italian pasta culture to the Dutch market. While the brand is deeply rooted in Dutch grocery history as the primary source for Italian cuisine in the Netherlands, the products themselves are manufactured in Italy to ensure traditional quality standards and taste profiles.

The brand's ownership has evolved significantly over the decades. Originally established as a local brand for the Benelux region, it was eventually acquired by the multinational consumer goods giant Unilever. In 2021, as part of a strategic shift to focus on high-growth categories, Unilever sold its global tea and certain regional food businesses. Consequently, Grand'Italia is now under the umbrella of CVC Capital Partners through its investment portfolio, continuing to operate as a market leader in the Dutch pasta segment.