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Dia Lácteos High Protein is a private label dairy product specifically developed for the Spanish supermarket chain Dia. The brand originates from Spain, as it is a proprietary line of the Dia Group (Distribuidora Internacional de Alimentación).
While the brand is Spanish, the manufacturing for this specific product is outsourced to Germany, specifically produced by Milchfrisch Vertriebs-GmbH, located in Babenhausen. This reflects a common practice in the European retail sector where private labels leverage specialized international manufacturers to produce high-protein functional foods. The Dia Group remains the ultimate owner and distributor, maintaining its headquarters in Las Rozas, Madrid, Spain.
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