boohooMAN Underwear

boohooMAN is an online global menswear retailer that emerged as a spin-off from the successful British fashion group Boohoo. Launched in 2016, the brand focuses on providing affordable, trend-led clothing specifically for younger men.

Manufacturing for boohooMAN products occurs across a global supply chain, including significant production in China, Turkey, Pakistan, and India. While the Boohoo group has historical roots in UK manufacturing (Leicester), the majority of its high-volume basics and underwear lines are sourced internationally to maintain competitive pricing.

The brand is a wholly owned subsidiary of the Boohoo Group PLC, which is headquartered in Manchester, United Kingdom. The group remains a public company listed on the London Stock Exchange and continues to be a major player in the global fast-fashion industry.