Anua Heartleaf 70 Daily Lotion

Anua Heartleaf 70 Daily Lotion is a prominent product in the K-beauty (Korean Beauty) sector, specifically formulated for sensitive and acne-prone skin. It is manufactured in South Korea, a global hub for innovative skincare formulations. The product utilizes heartleaf extract (Houttuynia Cordata), which is traditional to East Asian skincare for its soothing and anti-inflammatory properties.

The brand Anua was established in South Korea with a philosophy of 'relaxed skincare,' focusing on clean ingredients and minimalist packaging. The brand is owned and managed by The Founders Inc., a Seoul-based beauty and lifestyle brand builder that specializes in scaling digital-first consumer brands. Since its inception, Anua has rapidly expanded its global footprint, becoming a best-selling brand on international platforms by emphasizing transparency and high concentrations of active natural ingredients.