Deliveroo

Deliveroo is a leading British online food delivery company founded in 2013 by Will Shu and Greg Orlowski. The brand was originally established in London as a solution to the lack of high-quality delivery options from local restaurants. Over the years, it has transformed from a niche startup into a global technology platform that connects millions of customers with restaurants and grocery stores.

While the company's primary software and operational infrastructure are developed in the United Kingdom, it operates across multiple markets in Europe and Asia. The brand is recognized for its "Roo" logo and its network of self-employed riders. As a publicly traded company on the London Stock Exchange, it maintains its independence from larger conglomerates, though it has seen significant investment from major tech firms like Amazon throughout its growth trajectory.