Old Spice personal care products

Old Spice is one of the most iconic American grooming brands, originally founded in 1937 by William Lightfoot Schultz through the Shulton Company. Interestingly, the brand first debuted as a fragrance for women called "Early American Old Spice" before pivoting to a men's line in 1938. This early period established the brand’s famous nautical theme, featuring colonial sailing ships on its packaging to evoke a sense of heritage and adventure.

In 1990, the consumer goods juggernaut Procter & Gamble (P&G) acquired Old Spice, leading to a massive modernization of the brand. Under P&G's ownership, Old Spice expanded from its traditional aftershave roots into a dominant force in deodorants, body washes, and shampoos. The brand became a cultural phenomenon in the 2010s through viral marketing campaigns like "The Man Your Man Could Smell Like."

Today, Old Spice products are manufactured at several Procter & Gamble facilities worldwide. A significant portion of production for the North American market takes place in the United States—specifically at large-scale plants in Greensboro, North Carolina—as well as in Mexico and Canada to support global distribution.