Tuborg Squash Orange soft drink

Tuborg Squash is a classic Danish orange soda that has been a staple of the national soft drink market since its introduction in 1936. Known for its refreshing orange flavor and its lighthearted marketing campaigns, it has become a cultural icon of 'hygge' and quality in Denmark. Originally developed by the Tuborg Brewery, it was created during a period when soft drinks were becoming a significant part of the Danish beverage landscape.

The product is primarily manufactured in Denmark, specifically through the facilities of Carlsberg Denmark. Over the decades, the brand has maintained its traditional recipe while adapting its packaging to modern standards. Today, it stands as one of the most recognizable soda brands in the country, often associated with nostalgia and festive occasions. Ownership rests with the Carlsberg Group, one of the world's leading brewery groups, which manages the brand as part of its expansive non-alcoholic beverage portfolio.