Emporia Toilet Tissue

Emporia is a premium toilet tissue brand that is prominent in the Australasian market. It was developed to offer a luxury experience in the home essentials category, focusing on softness and strength. The brand's identity is centered around high-quality paper production and sophisticated packaging to distinguish it from standard household tissue brands.

The brand is owned and managed by Solaris Paper, which is a subsidiary of Asia Pulp & Paper (APP). Manufacturing primarily takes place in various regions where APP operates large-scale pulp and paper mills, including Indonesia and Australia. By leveraging the vast supply chain and sustainability framework of its parent company, Emporia is able to maintain a consistent presence in major retail outlets.

Today, Emporia remains under the ultimate ownership of the Sinar Mas Group, a massive Indonesian conglomerate. This ownership structure allows the brand to utilize vertically integrated production processes, from timber plantations to the finished retail roll, ensuring a global reach while maintaining local distribution through entities like Solaris Paper.