Xtra Raspberry Jam (Hindbærmarmelade)

Xtra is a value-oriented private label brand specifically developed for the Nordic market. It serves as an entry-level budget brand for several large cooperative retail groups across Northern Europe. In Denmark, the brand is exclusively managed by Coop Danmark, which uses the Xtra label to provide essential household products at competitive prices.

While the branding and quality control are managed by the Nordic cooperatives, the manufacturing is often localized. For the Danish market, Xtra raspberry jam is typically produced within Denmark or neighboring EU countries by contract manufacturers specializing in private label food production. The ultimate ownership lies with the cooperative members of Coop Danmark A/B, a structure where the customers themselves are the owners of the company.