Build-A-Bear Workshop plush toy

Build-A-Bear Workshop is a globally recognized retail experience that allows customers to create their own personalized stuffed animals. Founded in 1997 by Maxine Clark, the brand originated in St. Louis, Missouri, USA. The core concept centers on a multi-sensory retail experience where guests choose, stuff, and name their new plush companions.

While the company is headquartered in the United States, its manufacturing is outsourced to several countries in Asia, with the majority of the plush shells and accessories being produced in China and Vietnam to meet global demand. Build-A-Bear Workshop, Inc. remains the ultimate owner and operates as a publicly traded company on the New York Stock Exchange. The brand manages its international presence through a mix of company-owned stores and franchise partners across various regions.