Jumbo Mix voor Appeltaart

This product is Jumbo's private-label apple pie baking mix, a staple in Dutch households for making traditional 'Appeltaart'. Jumbo is one of the largest supermarket chains in the Netherlands, and its store-brand products are specifically developed to offer a cost-effective alternative to national brands while maintaining high quality standards.

Starting as a small grocery store in Veghel in 1921, Jumbo has grown under the ownership of the Van Eerd family into a dominant market force. The manufacturing of their store-brand baking mixes typically occurs within the Netherlands, utilizing local food processing facilities that specialize in flour and sugar-based products. As a private label, the brand and its ultimate ownership remain strictly tied to the parent company, Jumbo Groep Holding B.V., which continues to be a privately held Dutch entity.