Yeti Tumbler and Outdoor Gear

Yeti is a premium outdoor manufacturer renowned for its high-end coolers, vacuum-insulated stainless steel drinkware, and related accessories. Founded in 2006 by brothers Roy and Ryan Seiders in Austin, Texas, the brand was born out of a frustration with the lack of durability in standard coolers available on the market.

While the brand maintains its creative and executive headquarters in Texas, the majority of its manufacturing operations are global. Soft coolers, drinkware, and accessories are primarily manufactured in China, Vietnam, and the Philippines. Certain premium products, such as limited edition Tundra coolers and specific load-out buckets, have been produced at facilities in the United States and Mexico.

Yeti is a publicly traded company on the New York Stock Exchange (NYSE: YETI). After receiving significant private equity investment from Cortec Group in 2012, which helped scale the brand into a global lifestyle powerhouse, Yeti transitioned to a public entity. It remains a leading designer and distributor in the outdoor enthusiast market.