Altex Electronics and Appliances

Altex is Romania's leading retailer of electronics and home appliances. While it operates primarily as a retail chain, it offers a vast array of global brands manufactured across the world, including Europe, China, and Southeast Asia. The company also markets its own private-label brands like Myria and Davio, which are typically manufactured in China and then distributed through the Altex network.

Since its founding in the early 1990s, Altex has grown from a small electronics importer into a national powerhouse with over 120 stores. It remains a key figure in the Romanian economy, controlling a significant portion of the domestic market for IT hardware, telecommunications, and kitchen appliances. The brand is deeply rooted in Romanian entrepreneurship, maintaining local leadership despite competition from international e-commerce giants.