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Lynx Gold Deodorant Body Spray

ownerUnilever PLC (United Kingdom)
originUnited States
manufacturedmultipleCountries

Lynx is one of the most recognized male grooming brands in the world, specifically established under the Lynx name in the United Kingdom, Ireland, Australia, New Zealand, and China. Originally launched in France in 1983 as 'Axe', the brand was designed to be a peerless fragrance-led grooming range for men. While it uses the Lynx moniker in specific markets to avoid trademark issues, it remains identical to the global Axe brand.

Today, the brand is owned by the British multinational consumer goods giant Unilever. Manufacturing for Lynx products is distributed across a vast global network of facilities, including major production sites in the United Kingdom and continental Europe to supply the British and Irish markets. The 'Gold' variant is a popular part of their modern lineup, emphasizing premium scent profiles and long-lasting freshness.

As part of Unilever's extensive portfolio, Lynx benefits from global research and development resources. Unilever operates as a dual-listed company with its primary headquarters in London, maintaining its status as one of the largest and most influential fast-moving consumer goods (FMCG) companies in the world.

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