Lurpak Smeerbaar Ongezouten

Lurpak is one of the world's most recognized premium butter brands, celebrated for its high quality and distinct lactic flavor. Originally registered in 1901 as 'Luremark' to provide a unified quality standard for Danish butter, the brand features the iconic musical horns known as Lurs on its packaging.

The brand is primarily produced in Denmark using fresh Danish cream. It has evolved from a traditional butter block to include various spreadable versions, like the one pictured, which blends cream with rapeseed oil for better spreadability straight from the fridge.

Lurpak is owned by Arla Foods, a dominant global dairy cooperative headquartered in Aarhus, Denmark. Arla Foods is owned by thousands of dairy farmers across Europe, ensuring that the brand remains deeply rooted in traditional European dairy farming while maintaining its position as a global market leader in the butter category.