Made O'Meter
Discover where a brand or product originates
Zeta is a prominent Swedish brand with deep roots in Italian culinary culture. Founded by Fernando Di Luca in the 1970s, the brand was instrumental in introducing the Mediterranean diet and olive oil to the Swedish market. While the brand is Swedish-owned, the product itself is bottled in Italy using olives often sourced from various regions across the Mediterranean to ensure consistent flavor profiles.
The brand is owned by the family business Di Luca & Di Luca AB, headquartered in Stockholm, Sweden. They remain the ultimate owners of the brand, continuing the legacy of Mediterranean food distribution in Scandinavia. The product packaging explicitly states it is bottled in Italy for Di Luca & Di Luca AB, maintaining a strong link between Italian production expertise and Swedish market distribution.
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